Last Updated: Fri, Sep 7, 2018, 12:22 GMT.
1. You Don’t Make It Clear What You Do
This is the error number one. You don’t say what you do and why a visitor should care. The moment a customer get to your website homepage you need to clearly describe what it is that you do.
2. Not Making it Responsive
Everyone’s talking about mobile first, now. We’re living in a world where consumers spend more time browsing on their smartphones and tablets than they do on an actual computer. With that in mind, your site needs to be able to look and perform just as good on a small screen as it does on a large one. In some cases the site should be designed for mobile devices first and then made responsive for larger screens.
3. Your Website Looks Homemade
Design is not just about the look of the website, rather the way it makes you feel and think. People form an opinion on the signals that a website conveys. The design of your site provokes an emotional response. It stirs a customer’s desire. The impact you make better be good otherwise you may have blown your chance.
Ensure that you have an attractive, polished layout, good quality images and properly spelled content.
This needs to be balanced against usability of the website. Remember the end users is in 100% control of their mouse and if they can’t find what they need, they will leave.
4. No Call to Action
Your homepage should act as a reception so your visitors know where to go once they land on your homepage. It should be obvious what they need to do next. It’s best to keep these call to actions above the fold.
5. No Conversion Strategy
Your website users will very rarely buy from you straight away. You’ll need to build up some trust before they do. This is why it’s a good idea to offer them something in return for their contact details.
6. No Unique Selling Proposition (USP)
Highlighting your unique selling points is a good idea. Think about what makes you different from others. It may be a factor that differentiates a product from its competitors, such as the lowest cost, the highest quality or the first-ever product of its kind. USP does NOT include the following:
- Delivers excellent customer service…
- Have been in business for over x years…
- We provide solutions to your problems…
7. No Social Proof
The term ‘social proof’ is not to be confused with social media. Social proof is about influencing people in a positive way. In business, social proof is used to make your potential customers feel more comfortable investing in you. It’s about gaining trust by providing proof that your product or service will be valuable to your audience.
8. No Contact Details
How would you like your customers to contact you? Make it easy for them.
